Smartdeck

About Us

Our mission is to make everybody proud – the designers, the manufacturers, the boat owners, and ourselves.

Smartdeck was born out of a passion for boating within a company called Brand ID Oy in Finland. The parent company, founded in 1967, has steadily and profitably grown by supplying manufacturing companies with labeling products and services.

The experience in working with plastics and, more importantly, partnering with manufacturing businesses gives Smartdeck an advantage in working with boat companies. We can bring best practices from various industries and help boat brands to develop their processes and add significant value to their boats.

Finland is a country that frequently tops all kinds of global indexes from the happiest, safest, steadiest, and most equal nations to most saunas per capita. What’s more important is Finnish trustworthiness. We do what we promise. And we do it with an excellent credit rating.

Our values

Attention to Quality, Environment, and Safety. In all our operations, we consider the impacts on quality, the environment, and occupational safety. We strive to minimize our environmental footprint without compromising on quality. The safety of our employees is a top priority for us.

Our operations are certified according to ISO 9001 and ISO 14001 quality and environmental standards.